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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Product Marketing Strategy
 Nováková, Andrea ; Vodičková, Jana (referee) ; Schüller, David (advisor)
The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.
Detailed record
Product Marketing Strategy
 Nováková, Andrea ; Vodičková, Jana (referee) ; Schüller, David (advisor)
The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.
Detailed record

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